Engagements
Each engagement format is structured for a specific decision context. The correct starting point depends on whether the primary constraint is inside the funnel or outside it.
A defined advisory engagement built directly on BDS findings. The diagnostic establishes what the structural problem is and how large it is. The advisory translates that into a set of decisions with a clear commercial output.
There is no ongoing reporting layer, no retainer dependency, and no execution component. The output is a decision, not a plan.
Clear decisions on channel allocation, paid spend structure, and category presence strategy. Measurable financial impact from the BDS baseline.
What the advisory covers:
Embedded at leadership level to define priorities, make decisions, and remove ambiguity in growth and marketing. This is not external consulting. It is part-time decision ownership integrated into the existing team, with accountability for clarity, not output volume.
The role defines what matters and what does not, sets decision criteria across growth and marketing, and removes unnecessary work and duplication.
Monthly retainer. Defined time commitment. Direct access to leadership. Integrated into existing team. No reporting layer. No parallel organisation.
Scope:
For leadership teams with a specific, bounded decision to make. One or two decisions framed, analysed, and resolved. No BDS required as a prerequisite, no retainer, no ongoing commitment.
The engagement produces a decision output, not a strategy document. The scope is defined at the outset and does not expand.
When the decision is already defined and the constraint is analytical clarity, not ongoing decision ownership. The advisory provides the external perspective and the structured framing that internal teams are too close to produce.